Total diamond jewellery demand from US consumers increased 4.4 per cent in 2016 to exceed US$40 billion for the first time, according to industry insight data published today by De Beers Group.

While slower US GDP growth in the first quarter of 2017 is likely to have impacted diamond jewellery demand in the short term, the US has recorded five years of consecutive demand growth. US consumers now account for roughly half of all diamond jewellery purchases globally – a level not seen since before the financial crisis.

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